The Domain Name Business - A Quick Guide
Domains names are more than just a useful address for storing and showing business or personal information on the internet, they can bee the difference between a successful and non successful business.
Selecting the right domain name, hosting provider and website design, plus website development is not a small job.
The domain name market
A study of internet businesses showed that most of them spend less than 2 hours choosing their domain name, web hosting providers or doing a detailed plan of their website requirements. This can only lead to problem later on in the website development process and could cost you a lot of money.
The report also said that 45% of those businesses thought that they had chosen the wrong domain name and could increase sale with a better name. No surprise there when they are putting less time into the decision than they do deciding on the venue for the office xmas party. Using domain names that are complex and too long for your customers to remember and you will miss out on traffic and valuable business emails.
Although there is much controversy around the whole domain name business one thing is for sure...can you really afford to let someone else capitalize on your company domain name or names. The number of domain names is increasing with most of them linked to geographical locations such as .nl for Holland, .de for Germany and .FR for France.
These local TLD's or Top Level Domains help to categories the internet and help the customer find a supplier in their own country.
Every country in the world has been supplied with a Top Level Domain and so you can imagine the choice of TLD's is vast. There are also continental TLD's that are now available such as .eu and .asia, again this allows you to have a presence in a specific area of the globe.
There are other TLD's that are Global such as .com and .net and these tend to bee used by people or businesses who require a global presence. Of course this will also make them very sort after and extremely valuable.
There are constantly new TLD's coming online all the time for example we now have .mobi domain that are primarily for mobile devices .xxx for the adult industry.
Many other domain names are in the pipeline and I'm sure will eventually cover most categories from .clothes to .cars. This idea is generally to help make addresses more relevant.
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